The Benelux region may be seen as small in terms of geography but it’s definitely one of the major and most important markets for Extreme Networks in Europe. This has been recently reflected in not one, but two Extrema Partner Sales Exchange events, held at the iconic Living Tomorrow Innovation Campus in Brussels!
2 days, 80+ partners and distributors, including Westcon-Comstor and Exclusive Networks, hundreds of valuable discussions – that’s Extreme Partner Sales Exchange (EPSE) Benelux in a nutshell. Both events, held on March 18 and 19, brought together partners from Belgium, Luxembourg, and the Netherlands for a truly exciting and insightful experience! With the Living Tomorrow Innovation Campus as our generous host, both days provided a unique blend of product knowledge, marketing strategies, and hands-on experiences.
The latest innovations on display
As always, the EPSE events were packed with valuable information, starting with a deep dive into the latest innovations from Extreme Networks. A highlight of the event was the unveiling of the Extreme Platform ONE, an advanced solution that empowers businesses to manage their networks more efficiently with centralized visibility and control. Attendees also got an exclusive look at the ExtremeCloud Universal ZTNA solution, which has already earned accolades, including the prestigious 2025 BIG Innovation Award. This solution is designed to secure the cloud-native enterprise, offering businesses a seamless and scalable path to zero trust network access (ZTNA) that aligns with the evolving security landscape.
Effective sales strategies for the future
The EPSE events also focused on equipping our partners with effective strategies for positioning and selling Extreme Networks’ solutions to a diverse range of customers and verticals active on the Benelux market. Presentations and workshops provided practical insights into how to effectively target new industries and develop a tailored approach for each customer. This hands-on advice allowed attendees to hone their skills and enhance their ability to build strong, long-term relationships with clients by leveraging the purple power.
Marketing mastery and partner program insights
Building a successful marketing campaign is essential to expanding your customer base, and the EPSE sessions didn’t disappoint. Partners were provided with actionable tips and tools to design impactful marketing strategies that resonate with customers in various industries. Additionally, participants learned how to make the most of the remainder of FY25 Partner Program, a comprehensive initiative that supports partners in driving growth and increasing their sales success with Extreme Networks.
A unique venue for networking and inspiration
One of the standout features of both EPSE Benelux events was the location: Living Tomorrow Innovation Campus. This cutting-edge innovation center, which serves as a hub for the future of technology, provided an inspiring backdrop for the event. Attendees were not only able to hear from industry experts and engage in strategic discussions but also experienced an interactive tour through the Experience Center, where they discovered firsthand the technologies shaping the future. The Living Tomorrow Innovation Campus, with its focus on innovation and forward-thinking, perfectly complemented the themes of the event, reinforcing Extreme Networks’ commitment to leading the way in technology!
Connecting with the Benelux team and peers
As with all EPSE events, the opportunity to network was a key highlight. The events offered participants the chance to connect with Extreme Networks' Benelux team and other fellow IT professionals from across the region. These interactions fostered valuable relationships and provided partners with a deeper understanding of the support and resources available to help them succeed in the competitive tech landscape.
The EPSE Benelux events were not just about learning the latest product developments or gaining new sales insights – they were also about fostering a sense of community and collaboration within the Extreme Networks partner ecosystem. By the end of the events, attendees left feeling energized, well-equipped, and ready to leverage the cutting-edge solutions and strategies they had just learned to deliver exceptional value to their customers!
