Helsinki boasts a remarkable archipelago consisting of more than 300 islands, making it a unique geographical feature of the city. But in business, there are no islands – we are as strong as our partners and the bridges between us. The recent Extreme Partner Sales Exchange event in the capital of Finland only confirms that the Extreme sales channel has never been more alive and well!
Helsinki may be the coldest capital in the Nordic region, but anyone who attended the most recent Partner Sales Exchange at the Hilton Helsinki Strand Hotel will certainly agree that the atmosphere was pretty hot!
Extreme products and solutions are recognized in the industry for their advanced and innovative features, combined with unmatched simplicity. Following the tradition of our previous event series called Extreme Partner Circle, the agenda of the premier Partner Sales Exchange was tailored with a similar philosophy in mind: to provide our partners in Finland and Baltics with all the information, knowledge, and resources they require to help them succeed and grow our joint business.
New ways, better outcomes
We kicked off with a little introduction from Lassi Luukas, the new Head of Eastern Europe & Nordics, and Tomas Bergmann, our regional Director of Channel Sales. We took a moment to welcome our guests, introduce ourselves, and present the plan for the day. The brief presentation also allowed everyone to get up to speed with Extreme Networks, our latest announcements, product launches, and key figures.
Then, we started diving deeper and deeper into the nitty-gritty details of working with Extreme in the fiscal year 2025. Jani Muona, Senior Channel Account Executive for Finland, Estonia, Latvia, and Lithuania, took the scene to go over the available options for making the most of the Extreme’s current Partner Program, including various rebates, incentives, and rewards.
With his innate zest for business development, Lassi Luukas continued on with a hands-on presentation on creating demand and solving customer challenges. Carrying an extensive background in sales, Lassi introduced audiences to best practices and strategies for winning with Extreme.
The event also provided an excellent opportunity to introduce our channel partners to the extensive library of learning resources, including Extreme Certified Professional training tracks in Solution Design and Sales, SELL technical courses, and more.
What’s next?
One other little-known fact about Helsinki is that its residents often call it "Stadi." This nickname, derived from the Swedish word for "city," brings a sense of familiarity and warmth to everyday conversations, reflecting Helsinki's close-knit community spirit.
This strong sense of connection was definitely felt at the premier Partner Sales Exchange – Finland & Baltic 2024, and we already can’t wait to revisit that atmosphere next year. In the meantime, we’re preparing ourselves to the next stop on our autumn tour: Göteborg!