Holding the title of the largest port in Scandinavia, Göteborg not only plays a pivotal role in European trade, but also remains at the center of events – especially in the technology space. It shouldn’t come as a surprise that here, at the very crossroads of Nordic cultures and innovation, we hosted our next Extreme Partner Sales Exchange event!
The importance of Göteborg’s port extends beyond its economic impact, shaping the city’s identity and character – the constant flow of goods and cultural exchanges has turned it into a vibrant melting pot, only adding to its diversity and energy. Being a sea port, Göteborg has also always been a hotspot for innovation. These two facts echoed strongly throughout the premiere Extreme Partner Sales Exchange in Nordics, as we took our channel community for a day full of inspiration, knowledge, and meaningful conversations!
Following Helsinki, the first stop on our autumn roadshow which focused on Finland & Baltics, this time around we invited our sales and distribution partners from Denmark, Norway, and Sweden. Given the excellent location (a mere 3.5-hour ferry ride from Copenhagen, and a 1-hour flight from Oslo) plus a jam-packed agenda, the turnout was definitely impressive – once again, we had a full house!
What’s new with Extreme?
Just like in Helsinki, we began with formal introductions from Lassi Luukas, our Head of Eastern Europe & Nordics, accompanied by Tomas Bergmann, Regional Director of Channel Sales. We welcomed our guests, introduced ourselves, and outlined the day's agenda. The brief presentation also provided an update on Extreme Networks' latest announcements and launches. Since the last partner event at the National Museum of Science and Technology in Sweden, we have introduced several new products and features, including the ExtremeCloud Universal Zero Trust Network Access (ZTNA) solution which simplifies and secures network access for users and devices.
From the business perspective, we also showed some key figures – In the fourth quarter of fiscal year 2024, Extreme Networks reported strong financial results, reflecting our commitment to innovation, customer satisfaction, and partner success.
Winning always tastes better when it’s a team effort
As much as we like to reflect on our shared accomplishments, what’s even better is exploring possibilities and opportunities for even further collaboration and greater success. That’s why Robert Persson (Product Specialist Nordics/UK/EE) and Milad Moghaddassi (Partner Account Manager Nordics) took the microphone to discuss the details of Extreme’s FY25 Partner Program, with a focus on:
- Rebates and Incentives: The program offers simplified rebates focused on expanding existing business and securing new wins, with additional incentives for increasing subscription and service revenue.
- Training Enhancements: Partners have access to new training programs, including solution selling and design tracks, available at no cost, to bolster their expertise and market competitiveness.
- Ignite Rewards: This points-based incentive program is tailored to energize each region globally, providing partners with customized enablement and reward opportunities.
- Vertical Specializations: The program includes global specializations for industry-leading partners and distributors driving demand and transformation in their respective sectors, featuring new vertical badges and technical training certifications.
Achieving better business outcomes, together
Next, Jason Miceli and Christian Nilsen, our two amazing Senior System Engineers, went on stage to deliver an powerful presentation on solving actual customer challenges. With valuable insights into the latest additions to the Extreme Networks portfolio, including the easiest, most complete network access solution and a generative AI solution that delivers substantial optimizations and cost savings in the design, deployment and management of enterprise networking and security, our partners are well-equipped to capitalize on market opportunities and help their customers achieve better business outcomes.
With his natural enthusiasm for business development, Lassi Luukas delivered a dynamic presentation focused on creating demand and selling with confidence. Drawing on his extensive sales experience, Lassi shared actionable best practices and strategies to help partners achieve success with Extreme Networks. His insights emphasized practical approaches to building customer trust, identifying needs, and leveraging Extreme’s solutions to drive impactful results. This segment was supported by Pauliina Räsänen (Account Executive Services) who went over Extreme’s industry-recognized, customer top-rated service and support. Moreover, Dagmar Krausova (Senior Marketing Manager NEE) talked about marketing activities, collaboration opportunities, and useful resources, with a particular focus on the Partner Demand Center.
That’s all… for now!
The Extreme Partner Sales Exchange event in Göteborg offered our sales, channel, and marketing teams a unique opportunity to connect with partners old and new, discuss new avenues of cooperation, and inspire each other. We can’t wait to see you again! And in the meantime…
A BIG THANK YOU TO ALL NORDICS PARTNERS WHO JOINED US IN GÖTEBORG!
