Report Uncovers Value of Network Investments in Improving Store Operations; Highlights Growing Consumer Demands for In-Store Mobile Experiences
Key Findings and Trends
Our research found that the most successful retailers have leaned into Wi-Fi in a way that helps them overcome challenges like employee communications, merchandise management, customer order fulfillment and an increasing demand from consumers who want the in-store experience to be modern and dynamic. It’s clear that those that have made the investment in their network as a strategic hub are seeing that directly impact both the top and bottom line of their business.
Brian Kilcourse, Managing Partner, Retail Systems Research
The results of the research are clear: leaning into technology to create engaging and impactful in-store experiences drives better financial results. Extreme helps retailers create the store of the future – with the network as the strategic hub of experiences and efficiency. This includes everything from connecting temperature sensors to the network to avoid food and drug spoilage, to automating electronic shelf labels based on supply and demand, to delivering real-time offers through the store app. The connected store is no longer the future, it’s the now.
Norman Rice, Chief Operating Officer, Extreme Networks