When you’re a Partner Account Manager, not only do you have to know a thing or two about marketing and sales strategies, but you also need to get along with people a lot. And captivating others with your charm and playfulness always seems like a great option. So let's hang out with the person with the loveliest smile on Earth – meet Fanny Carlson, our PAM for Norway, Sweden and Denmark!
Please describe yourself in exactly 10 words.
Happy, Focused, Hiker, Outdoorsy, Swedish, Social, Outgoing, Analytical, Kayaker, Coffee.
Why did you choose to work as a PAM? Don’t worry, you can pick more than 10 words this time… :)
I really enjoy working together with partners to find a great solution for their customers and work on activities together, and have many things happening at the same time. In the life of a PAM, sometimes everything comes together and sometimes not and you have to problem solve, this is what makes it exciting to go to work. I work with many amazing people in the channel, with their own approach and strategy which means that I get to learn new skills all the time. The aim is to work on developing the business and relationship that we have with our partners and end users, and I love that as I am really social and love talking, interacting and seeing our plans come together!
You’re walking into a bar full of your current, but also potential partners. Everyone seems to be having a great time. What’s the first thing that you do?
Often people, including myself, tend to gravitate to the group of people that they know. I find that often at the end of the evening people get better at mixing and that is when some very interesting conversations and connections are made. So when I walk into the bar, I would take the time to introduce people to each other, hopefully enjoy a glass of wine or maybe a craft beer with them. The latter choice of beer comes from a colleague that just could not stand my choices of wine bars, and was adamant to make me like beer. He succeeded over time, as long as it is not sour beer!